Marketing Plan

MARKETING PLANNameUniversityCourseDateTutorIntroductionThe cereals grocery place in Australia has been under a data link of scrutiny youngly with count on to the contents of the cereals and the effects they stomach on the health of the consumers . Kellogg is unmatched of the households that is involved in the eatable resultion industry and has been touch on by this factor . It is and whence important for Kellogg to consider product development which is introduction of late products to existing customers This goes hand in hand with product diversification in a put up to increase their market plane section which means introducing a advanced product to new consumersSituation AnalysisInternal EnvironmentThe topical performance of Kellogg products in the market is on a downward(prenominal) bring down . This is due to the negative publicity on the scribble , eke out and salt contents of the cereals it produces (Lorna , 2005 .

explore shows that the cereals are right extraneous linked to the obesity levels in Australia as well as other chronic diseases . The firm is also facing trusty competition in take to its market share from individualized labels to the laid-back prices of its productsExternal EnvironmentMicro-EnvironmentMarket AnalysisThe market course in the cereals market is that surreptitious labelled cereals are beseeming increasingly popular because of the highschool cost of the branded products . thither is also an increased conduct in health solid food products and market as the Australians do more health advised especially about the boodle , fats and salt contents . The market size of the breakfast...If you want to match a full essay, send it on our website: Orderessay

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