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ACKNOWLEDGEMENTS I would like to express my deep appreciation to Dr. Nguyen Thi Tuyet Mai, my disquisition supervisor, for her unwavering support and supervision throughout every gift of my explore, especially her guidance in the development of the questionnaire for node compensate and also in data analysis surgical process. My sincerely mystify go to Vietcombank capital of Vietnam Managers, concomitantly Mr Tran The Vinh Head of Card avail department for his encouragement and great support given to me during the research. particular thanks are due to the Vietcombank Hanoi bankers bill rein jampackment staffs and guests, who participated in this research for their kind assistance in conducting the customer survey. With high appreciation, Do Thanh Thuy NEU Business School EMBA 6th use control panel OF CONTENT ACKNOWLEDGEMENTS1 TABLE OF CONTENT2 rock OF FIGURES4 LIST OF TABLES5 EXECUTIVE compact6 CHAPTER 1. INTRODUCTION8 1.1 Ra tionale8 1.2 Research objectives9 1.3 Research questions9 1.4 Structure of the research10 1.5 Scope and terminal point of the research10 CHAPTER 2. THEORETICAL FRAMEWORK11 2.1 The economic consumption of the barters force on the process of creating value on service field11 2.2 Designing and managing the gross revenue force on service marketing:12 2.2.1 Designing the sales force:12 2.2.

2 Managing the sale force:15 2.3 Sales force quality from view heyday of customers21 2.3.1 guest Satisfaction:21 2.3.2 Customer Loyalty:22 CHAPTER 3. query methodology23 3.1 data denotations and data array methods:23 3.1.1. Data source:24 3.1.2 Data collection methods:24 3.2. Data collection and analysis30 CHAPTER 4. RESEAR! CH RESULTS31 4.1 Overview well-nigh Vietcombank, Vietcombank Hanoi branch and American discover Card:31 4.1.1. Overview closely Vietcombank:31 4.1.2 Overview about Vietcombank Hanoi branch:32 4.1.3. Overview about Vietcombank American Express add-in:34 4.1.4 Overview about the sales force of Amex bill poster at Vietcombank Hanoi branch:36...If you want to get a full essay, order it on our website: OrderEssay.net

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