Marketing

| | Marketing Cool Produces to Cool PeopleProduct, Promotion, Price, and Place: 1. What is Skechers? Skechers is a slick lodge of comfortable footwear with edgy hip designs; they hook on been in production line since 1992 and argon now a outcome recognized spot. 2. How does the company figure out what consumers regard and competition it? Skechers intent trade research through focus groups shamble up of kids all over the world; also the put on of target trade of people ages 12-24 years old or anyone leading a youthful lifestyle. 3. What is Skechers primary coil colloquy to their consumers? Skechers primary communication to their consumers is the Director of Public Relation, Kelly OConor. 4. How do they use promotion to buy at this message and the brand? Skechers uses promotions, such as personal selling, sales promotions, public transaction and advertisement to support their message and brand. 5. Do you think Sketchers embody more than or less th an the average worth for spot in from severally one of their competing categories? Yes, I remember both(prenominal) of Skechers shoes are more expensive than the average price of shoes in each of their competing categories. 6. Why would Sketchers choose this lawsuit of pricing and why do consumers pay it?

I believe Skechers direct chooses some high prices because they distinguish that having a quality shoes and the edgy designs go forth sell if it is dampen than the other brands; also consumers pay for quality especially if they know the brand that they are dealing with. 7. Skechers are sold not only to end consumers through their sell stores but B2B to shoe retailers and distributors as well. How will the proce! ss of marketing B2B differ from Sketchers consumer marketing efforts? Skechers has built brand integrity and a loyal clients base that even in B2B the other business would want to business with a company that has a theme reputation. However, the marketing to B2B would be different than B2C; for sheath Skechers will have to build a relationship with...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.