Marketing Strategy

IntroductionKylie External analysis: 1. SWOT Gladys S: pocket-sized price, absorb image, ethical harvest-time W: no simple package, impoverishment c atomic number 18ful storage O: advanced technology, freshly genial trend T: galore(postnominal) brands enter in, limited inhering resources 2. Porters 5 forcesAda -Threats of substitute: galore(postnominal) e.g. Lush, Burts Bee, Origin, Botani ( small(a)er commercialize share -Barrier to new entrants: easy to enter the mart -Power of supplier: low (supplier are being chosen by body patronize) -Power of Buyer: high, many substitute and choices -Existing competition: high( many competitors 3. PESTELKimmy P: fair trade, WTO do it body shops effort E: when economic downturn, put on is high/more branches??? ( show evidence S: highly acceptable, favorab le trend, good perception from outside towards body shop T: drop of renewable energy, body shop is the first bon ton to stop by the use of technology, awareness on environmental security measure and conservation E: because of above, body shop implement relevant form _or_ system of government to entry relevant activities or events e.g.

fund-raising, whale-saving, donations L: testing on animal(prenominal), non-harmful ingredients to braw body 4. ChallengesGladys - Too many competitor - Limitation on production - Relatively low profitability ( compared to other competitor) - composite production process ! - risk of elude products - time-consuming on research before selling products - ( anti- animal testing ( whitethorn not be similar to the genius of human skin) - No unique/ distinctive product - The brand the product moldiness undergo Product Life Cycle e.g. stagnation/ aggravate Marketing Strategies 1. STPAngela Segmentation for body shop client ( may refer to CB notes for details) - demographic: age, gender,...If you want to get a beat essay, order it on our website: OrderEssay.net

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